After buying state of the art healing equipment (Shockwave Therapy Device), Caron Chiropractic wanted to attract more patients who could benefit from Shockwave Therapy. The machines are rare, very effective, and the patients who come into clinic for Shockwave Therapy have a higher LTV compared to other therapies.

Use Meta Advertising and video ad creative to generate 30 leads per month, and 7 new Shockwave appointments per month.

Deliverables
Marketing funnel, retargeting prospects who have shown interest
5-7 short-form video ads spanning the stages of the consumer awareness cycle
Static ad graphics to supplement video conversion ads
1 conversion-optimized landing page
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Core Messaging
1. Pain relief without surgery
2. FDA-approved, non-drug, non-invasive technology
3. Used by professional athletes, this exclusive pain-relief technology is now available through Caron Chiropractic for anyone
4. Fast & effective results, backed by science
5. Minimal side-effects

Targeting
-Age 35-65+5-7 mile radius from clinic
-Job titles of jobs prone to wear and tear: blue collar, athletic based  professions, healthcare workers
-Interests: chronic pain, arthritis, plantar fasciitis, physical therapy, chiropractic  care, knee/shoulder/back pain, tennis elbow, tendonitis
-Running injuries, crossfit, marathon training, bodybuilding, gym, weightlifting
-Purchase behavior: Health and Wellness
-Behavior: Following or have visited chiropractor pages, PT clinics, rehab centers

Metrics:
ROAS
ROI
Leads generated
Appointments booked