case study
16ozDays had plenty of good things brewing, but didn't have a sense on how to scale.
MIRRI helped give thier digital storytelling a jolt of caffeine.
16OzDays sells the Coffee Compass, a coupon booklet that offers BOGO coffee at 20 of the best coffee shops in the Twin Cities. It saves buyers money, and incentivizes them to explore new cafes.
Historically, their marketing efforts were focused on attending local markets, and organic social media. This led approach to some great connections (and even some friendships), but it wasn't all that great at getting the word out.
Before long, they were ready to expand and start scaling through paid social, with the goal of growing revenue without increasing their time investment.
MIRRI fell in love with the mission of 16ozDays (we're big coffe fans ourselves!) and got right to work on a series of custom awareness campagin.
These campaigns helped 16ozDays outperform all past sales metrics, and in only one month of advertising we helped 16ozDays surpass their total revenue goal for the whole year!
CTR outperformed industry standards by over 2.5x, validating our creative strategy and audience alignment.
The very first month of ad revenue exceeded 16ozDays' total revenue target for the entire year.
Grew total revenue by over 2.3x, increasing monthly revenue by 130%.
Today, Dillon and the 16ozDays team frequently share the impact that our campaigns have had in driving conversions. Our work has opened new doors for 16ozDays, and our partnership continues to flourish.